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THE AUCTION ADVANTAGE... At Berry Land & Auction, we take a backseat to no auction company as far as ethics, morals, expertise, success and professionalism are concerned. Over the past 5 years, our firm boasts a 95% sales rate for all real estate offered at auction.
Our auction staff is comprised of skilled professionals with diverse backgrounds. We have an experienced award winning marketing director, top notch ring men, and an impeccable reputation for excellence.
We do not wait for buyers to come to us. We aggressively go to them, wherever they are via the Internet, direct mail, local, regional or national advertising and other media. We are truly an accelerated marketing firm.Through the entire auction process, we desire to do all the work. We want to take care of the thousands of details that will go into making your real estate auction an overwhelming success.Throughout our organization you will find a commitment to honesty and integrity. This goes far beyond merely fair dealing and extends to every aspect of how we do business.
When a Berry Land & Auction representative makes a commitment to you, the entire force of our organization is behind it. This is our promise to you as a valued client.
| REAL ESTATE AUCTION EVENT |
TRADITIONAL SALE |
| Focus is on your sale - alone |
Property is one of many being advertised and shown |
| Closings in 30-45 days or less |
May remain on the market for months or even years |
| Extensive marketing saturation featuring your property exclusively |
"Typical" advertising; heavy reliance on Multiple Listing Service |
| Buyers act on your schedule; specific day, date, time and place |
Little motivation for buyers; you wait on them |
| Auctions provide catalyst to promote buyer interest; "Auction means Action" |
Price reduction often encouraged to promote buyer activity or interest |
| Realizes the property's true market value. No limit on upside potential |
Upside potential limited by asking price |
| Eliminates guesswork in determining the asking price for the property |
Seller risks overpricing, and thus seeing little interest, or under pricing and selling for less than the property is worth |
| All terms and conditions of sale are set in advance, thus eliminating negotiations |
Seller must negotiate all aspects of sale |
| Property sold without contingencies |
Contingencies are common |
| All offers are presented to the seller before and during the auction |
Few offers are received, and multiple offers are rare |
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